Thus, Binance has signed a sponsorship agreement for the first “crypto-backed” world tour. The ever-postponed world tour of the famous star will integrate Web 3.0 technology in July.
Binance co-founder Yi He released a press release. “We are excited to be an exclusive crypto partner on The Weeknd’s tour, giving fans and people the ability to engage with crypto in a new space,” he said. “Crypto is community-centric and we believe this partnership includes, including empowering local artists and giving back through a mainstream platform.”
The Weeknd’s deal with Binance includes an exclusive collection of NFTs. In addition, the contents will also include tour-related products. Access to NFTs such as virtual ticket stubs will be provided.
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“Binance is all about the community, about people, about inclusion,” The Weeknd said. “I was impressed by their focus on users and innovative edge. It made perfect sense to work together and I can’t wait for fans to experience crypto within a creative avenue while supporting a good cause. There are so many possibilities with crypto and I think this is just the beginning.”
The Weeknd’s anticipated tour will kick off on July 8 in Toronto. The US and Canadian shows will conclude on September 3 in Los Angeles.
The Weeknd ‘s ‘The Idol’ Will Make Fans Wait A Little Bit
Sam Levinson, the mastermind of The Weeknd and Euphoria, is working on a new HBO show called The Idol. But fans will have to wait.
On Monday, April 25, Variety announced that the Toronto singer’s new show has decided to take a new direction. The show will go through an overhaul. HBO made a press release about it. There will be updates to the cast and production team.
“The Idol’s creative team continues to build, refine, and evolve their vision for the show and they have aligned on a new creative direction,” HBO said in the statement. “The production will be adjusting its cast and crew accordingly to best serve this new approach to the series. We look forward to sharing more information soon.”