Drake continues in his own league.
The rap superstar has signed a “LeBron-sized” deal with Universal Music Group. According to Variety, the broad, versatile partnership includes records, publishing, commercial products and visual media projects.
The announcement was made during Universal CEO Sir Lucian Grainge’s Q1 earnings call on Tuesday. The exact terms of the deal have not been disclosed, but Variety claims it could be north of $400 million.
Drake remains one of UMG’s most trusted stars. His music reportedly brings in $50 million a year for the company. Since 2014, it has carried more than 37 million album units and is the first artist on Spotify to exceed 50 billion combined streams.
After Drake released Scorpion in 2018, he reportedly became a free agent, but UMG was able to renegotiate a new deal with its most successful artist.
“Drake benefits from a deep catalog that performs well,” said one industry source. “Also he became a free agent at a young age.”
Drake’s fellow Canadian The Weeknd recently extended his deal with UMG’s Republic Records. The long-term partnership includes global merchandising and branding, as well as future projects and releases.
Drake Is Still A Hot Name For Acting
Drake hasn’t taken a step towards his acting career for a long time. However, studios continue to consider him for some acting roles.
Character designer Jared Krichevsky, who has worked on movies like The Wolverine, The Amazing Spider-Man 2 and Wonder Woman, took to Instagram to say that Drake was being considered a Cyborg in a TV show. “Cyborg concept for a series that didn’t happen,” he wrote in the caption. “They wanted to cast Drake at one point.”
Drake is best known for his role as James “Jimmy” Brooks in Degrassi: The Next Generation, starring in 100 episodes between 2001 and 2008.