Drake went after a jeweler who used his image to promote his brands. “Certified Lover Boy” is currently suing a jewelry store over the diamond necklace they made for him, saying they should stop using his face in his ads.
GRAMMY Award-winning actor Drake has decided to sue Gemma LTD jewellery and owner Ori Vechler for using it to promote his image and likeness without his permission, Radar reported, The Hong Kong-based company used unauthorized photos of Drake on its social media.
Drake‘s lawyer shared in court filings: ”He worked extremely hard to build an ever-expanding empire in the music, entertainment, fashion and design industries. ”
Initially, Drake reached out to ice producers via Instagram and ordered three pieces,diamond ring and diamond necklace. He bought them in 2020 during the pandemic.However, he was not happy with the jeweler for several reasons. He claimed the pieces were strange and not of the quality he was promised. When he tried to return the items, the company refused to take them.
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Using His Photos On Instagram
Instead, Drake‘s legal team says the company began using its photos on social media without any license “to bring light to their brand” in late December 2019 and early 2020. Instagram is primarily a social media where Gemma uses the artist‘s unauthorized image.
“While Drake was briefly a Gemma customer, his status as such did not include gemma‘s right to use her name and likeness in a licensing campaign for her products. ” “This is especially the case when Drake is actually dissatisfied with what he received from Gemma, has been attempting to return to it and obtain a refund (to no avail), and would never want his name or likeness associated with Vechler or Gemma, or for his fans and the public to think that he is somehow affiliated with them or endorses them. ”
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