Kendrick Lamar ‘s back.
Kendrick Lamar released a video to match on Sunday, less than a week before the release of his new album Mr. Morale & The Big Steppers, as well as a new song
He shared “The Heart Part 5.”
His long-awaited fifth studio album, which will be the finale at Top Dawg Entertainment, arrives on Friday, May 13.
In the visual for the track, which samples Marvin Gaye’s classic 1976 song “I Want You,” Lamar stands in front of a dark red backdrop, as his face swaps with deep fakes of some of his peers, entertainers, and hip-hop icons like Kanye West and Nipsey Hussle.
The shape-shifting visual starts with the quote “I am. All of us,” which is attributed to oklama, a nickname that the Pulitzer-winning rapper has been using in recent months.
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Kendrick Lamar Makes a Very Fast Start
“As I get a little older, I realize life is perspective and my perspective may differ from yours,” Kendrick opens the song. “I want to say thank you to everyone that’s been down with me. All my fans, all my beautiful fans, anyone who’s ever gave me a lesson. All my people.”
“The Heart Part 5” marks the first time a solo K-Dot track has been listed as a pgLang release, in conjunction with TDE, on streaming services. Back in August of last year, Kendrick made the announcement that the new LP will be his last with TDE, telling fans through his oklama website that he feels “joy to have been a part of such a cultural imprint after 17 years.”
“The Struggles. The Success,” he wrote. “And most importantly, the Brotherhood. May the Most High continue to use Top Dawg as a vessel for candid creators. As I continue to pursue my life’s calling.”