During the nearly two-hour chat, Nicki Minaj talked about her successful partnership with Fendi, which emerged following the release of the single “Chun-Li” in 2018.
“‘Chun-Li‘ said ‘Fendi printed‘ and that changed everything,” Nicki (50:00 mark) recalled. “When Chun-Li came out and I said, ‘Fendi is pressuring’, all the girls started sending and saying ‘Fendi prints’, so Fendi made me a deal.”
The 2019 Fendi Prints On collection with the Italian luxury fashion house was an instant hit and sold out. “All the stuff flew off the shelves,” she added.
Nicki approached Ye about a potential female partnership with Yeezy after showing how trustworthy he was with Fendi.
“I told Kanye about it.”Hey look, I’m about to do something, and I wanted to make sure I talked to you first,” he said, “because you know I respect him a lot.”
However, the idea never got off the ground because he was concerned with how his then-wife Kim Kardashian would feel if he collaborated with another female celebrity.
“He was like, ‘Well, if I did something with you, I think my wife probably wouldn’t love that idea because I should be giving that to my wife instead, if I was doing a female version of the Yeezys or whatever, it probably should go to my wife.’”
“Kanye was very vocal about the fashion industry not letting him in at one time,” she said.
“So if a Black female who you know has just shown herself to be sellable in that space…I come to you as a Black man that I look up to, I’m doing that because you inspired me because you said the fashion industry didn’t want to let us in even though we’re so influential.”
Elsewhere in the in-depth interview with Joe Budden, Nicki also gave props to Lil’ Kim while weighing a potential Verzuz battle.