Snoop Dogg

Snoop Dogg Acquıres Death Row Records

Snoop Dogg is taking back Tha Row. The rap icon, who started Death Row Records, bought the legendary company from MNRK Music Group, which is controlled by private equity funds run by leading global investment firm Blackstone.

The terms have not yet been announced, but Variety reported that the acquisition of the Death Row brand is the first part of the deal, which will also see Snoop Dogg acquire the rights to his music and the rights to other unspecified artists. The deal is expected to close in the coming weeks.

“I am excited and appreciative of the opportunity to buy the iconic and culturally important Death Row Records brand with tremendous untapped future value,” said Snoop, who released his debut album Doggystyle on Death Row in 1993.

“It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me,” he continued. “I would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. I’m looking forward to building the next chapter of Death Row Records.”

Snoop Dogg

Snoop Dogg had become one of the most influential labels of all time

Death Row was founded in 1992 by Dr. Dre, Suge Knight, The D.O.C. and Dick Griffey. Snoop had become one of the most influential labels of all time with a cast that included Dre, Tupac Shakur, Nate Dogg and Warren G.

The announcement came days before Snoop appeared on the Pepsi Super Bowl LVI Halftime Show in his hometown of L.A. alongside Dr. Dre, Mary J. Blige, Eminem and Kendrick Lamar.

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On Friday, Snoop will release his new album B.O.D.R. (Bacc on Death Row) featuring contributions from Nas, The Game, DaBaby, Hit-Boy, and more. It will also be available today on the blockchain as a Stash Box of NFTs on the new Gala Music store.

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