This year’s Super Bowl Halftime Show looks more ambitious than ever. Halftime sponsor Pepsi has released a trailer directed by F. Gary Gray (Straight Outta Compton, Friday, The Fate of the Furious).
Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar will be featured in the trailer, which Pepsi says is pretty ambitious and could be the greatest 12 minutes of musical entertainment the world has ever seen. The title of the trailer is “The Call”.
“The Call” unfolds like a high-energy blockbuster feature film inspired by almost two decades of collectively iconic music videos and tracks. Artists receive a call from lead Dr. Dre to congregate at SoFi Stadium in Inglewood, CA, which will be the Pepsi Super Bowl Halftime Show. Each artist advances by highlighting their originality and individual effects in the trailer.
“The Call” was produced by Emmy-nominated music director and Grammy-winning composer Adam Blackstone, who compiled iconic tracks “Rap God”, “The Next Episode”, “Family Affair”, “HUMBLE”, “Still DRE”.
“Each time I collaborate with Dre,” says Gray, “it seems to mark an important moment in entertainment history — from projects like Friday, Set It Off, Straight Outta Compton to now the Pepsi Super Bowl LVI Halftime Show. As a super fan, I consider it an honor and privilege to authentically build and create this moment with five of the most legendary artists in music history. It has been a blast!”
About Pepsi Super Bowl Halftime Show
Debuting on YouTube and the new Pepsi Super Bowl Halftime Show App, the 30-second “The Call” ads will air nationally throughout the NFL Divisional and Conference playoffs and on the way to Super Bowl LVI, according to sportsvideo.org.
Super Bowl LVI, which we have watched performances of names such as Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna and The Weeknd, still feels very ambitious.