On January 7, Swizz Beatz announced the first episode of “#TrillerVerz”, the major shareholder group that supports the VERZUZ platform he created with Timbaland.
In March, social media companies bought VERZUZ. Among the 20 artists and entertainment included are The Weekend, Alicia Keys, Ashanti, Brandy and Keyshia Cole, rappers Snoop Dogg, Lil Wayne, 2 Chainz, Rick Ross and Young Thug, Lakers quarterback Russell Westbrook.
“By the artist for the artist with the people,” Swizz began in the post. “It’s always been our dream to go Big with the creatives. This will be the Biggest creative IPO in History !!!!! You’ve never seen this many creatives part of the Bigger picture! But now it’s a new day we will see you all at the BELL. #trillerverz @verzuztv @triller (THIS IS ONLY PT 1 OF THE LIST PT 2 &3 IS COMING )!!!!! I tried to tag everyone but insta only let me do 20. Let’s go 2022……We’re going public !!!!!!!!!!!”
Swizz Beatz continued with the second part of the list the next day, which included Hip Hop icon DMX, boxing champion Oscar De La Hoya, multi-platinum producer Scott Storch and media professionals Charlamagne Tha God and Ebro.
“PT2 #TrillerVerz. Let’s make some History let’s go Ring the Bell. The biggest creative public offering in History!!! By the artist for the Artist with the people !!! (List 2 of the creative owners names!! List 3 coming soon ….) blessings to all.”
Swizz Beatz and Timbaland also join the shareholder group in an agreement to buy VERZUZ. Swizz Beatz celebrated this moment in an IG post, and as he said, it’s an important opportunity for the music industry.
“The Verzuz effect was a great promotional tool for them to take things to the next level,” Swizz says. “What we do is put you in front of everyone.” And the Verzuz founders did this for their artists in another monumental way: They gave a portion of their shares (before the Triller deal) to all 46 artists who participated.
“Me and Tim wanted to give the artists a little piece of the cake,” Swizz says. “Was it the biggest piece? No, but that was a small piece when all the other companies didn’t give parts.”